Kroger vs Walmart Survey: Which Retailer Cares More?

By Megan Carver

In the competitive world of retail, customer feedback is gold. It’s how companies learn what’s working, what needs improvement, and what shoppers really care about. Both Kroger and Walmart have implemented dedicated customer satisfaction surveys—KrogerFeedback and the Walmart In-Store Experience Survey—to hear directly from their shoppers. But when it comes to real impact, clarity, and customer-first action, the question remains: Which retailer actually listens and cares more?

In this article, we dive deep into the Kroger vs Walmart Survey showdown and explore which platform truly values your voice.

1. Ease of Access and User Experience

Megan Carver, a Senior Content Writer, explored various customer feedback platforms on June 21, 2024, focusing on ease of use and accessibility. Her review highlighted KrogerFeedback, available through www.kroger.com feedback, as a streamlined system tailored for quick entry, even on mobile devices. In comparison, Walmart’s feedback portal at survey.walmart.com offers a similar user-friendly experience. Both sites stand out for their responsiveness and efficiency in gathering customer insights, making them key tools for enhancing service quality and shopper satisfaction.

• Kroger’s survey is shorter, cleanly designed, and focuses more on store-specific experience.

• Walmart’s survey is lengthier and asks for more detailed feedback, sometimes taking over 10 minutes.

🟢 Winner: Kroger — A more focused and streamlined user experience with less time commitment.

Read more information at : What Happens After You Submit a KrogerFeedback Survey?

2. Survey Incentives: What's in It for You?

Customer incentives play a big role in encouraging participation.

• KrogerFeedback offers a chance to win $5,000 or 50 Fuel Points, depending on region and timing.

• Walmart offers an entry to win a $1,000 Walmart gift card through a sweepstakes draw.

While Walmart’s reward seems larger, it’s worth noting:

• Walmart’s sweepstakes have higher participation, meaning lower winning odds.

• Kroger’s Fuel Points give users instant, tangible savings, especially for frequent shoppers.

🟢 Winner: Tie — Walmart wins on prize value, but Kroger wins for utility and consistency.

3. Question Quality and Relevance

Both surveys ask similar questions: cleanliness, product availability, employee helpfulness, and checkout speed.

However:

• Kroger’s survey sticks to the essentials, with 5–10 clear questions.

• Walmart’s survey often includes additional product-specific or online-related questions, making it feel more like market research than a satisfaction tool.

🟢 Winner: Kroger — More relevant, concise, and store-specific.

If you're trying to participate in the KrogerFeedback survey but do not have a survey Entry ID on your receipt, don’t worry—there are still alternative ways to provide your feedback and earn rewards.

4. How the Feedback is Used

This is where the true difference lies.

KrogerFeedback:

• Feedback is processed weekly and sent to store managers.

• Corporate teams analyze trends and adjust operations.

• Frequent shoppers report seeing quick improvements based on their responses.

Walmart Survey:

• Feedback is collected in bulk, but customers often feel it's too generic.

• Many users online complain that no visible changes occur post-survey.

• In some cases, only extreme negative reviews seem to get attention.

🟢 Winner: Kroger — Their system leads to real store-level changes and faster responses.

5. Follow-Up and Transparency

• Kroger sometimes follows up via email or phone if contact info is provided, especially for negative feedback.

• Walmart rarely initiates a direct follow-up unless it involves compliance or safety concerns.

🟢 Winner: Kroger — More transparent and engaged with customers post-survey.

6. Customer Sentiment and Online Reviews

Online forums and Reddit threads reveal an interesting pattern:

• Many Kroger shoppers feel like their voice is heard, and they notice results such as better stocking, more friendly staff, or faster checkout lanes after taking the survey.

• Walmart shoppers often complain that “nothing changes” after giving feedback and label the survey as a formality.

🟢 Winner: Kroger — Consistently higher customer trust in survey usefulness.

I Took the KrogerFeedback Survey Every Week for a Month—Here’s What Changed

Final Verdict: Who Cares More?

Feature	KrogerFeedback ✅	Walmart Survey ❌
Time to Complete	Short & smooth	Long & tedious
Reward Value	Fuel Points + $5K	$1,000 gift card
Personalized Questions	Yes	Mostly generic
Visible Changes Post Survey	Often	Rarely
Management Response	Frequent	Minimal

Overall Winner: 🏆 KrogerFeedback

Conclusion

Both Kroger and Walmart have robust survey systems—but KrogerFeedback clearly takes the lead in terms of actionability, customer acknowledgment, and meaningful follow-up. While Walmart may offer larger prizes, the experience feels less personal and effective.

If you're someone who values your opinion being heard—and acted on—KrogerFeedback is the better choice. So next time you get your Kroger receipt, don’t toss it. Your five-minute survey might just lead to a better experience the next time you shop.