When you think of saving money at Kroger, your mind probably goes straight to digital coupons, weekly flyers, or the popular Kroger Plus Card. But there’s another lesser-known way to unlock savings—and it doesn't cost you a dime. The secret? Sharing your opinion through the KrogerFeedback Survey.
That’s right. By simply providing feedback about your shopping experience, you can open the door to better deals, exclusive fuel rewards, and a more tailored shopping experience. Here's how.
What is the KrogerFeedback Survey?
KrogerFeedback is an official customer satisfaction program hosted at Kroger’s customer feedback website. After shopping at any Kroger store (or affiliated brands like Fry’s, Ralphs, or King Soopers), your receipt includes a survey code that lets you submit your feedback online.
In return for your honest opinions, you get a chance to win prizes like a $5,000 sweepstakes entry or 50 Fuel Points—and that’s just the beginning.
What Happens After You Submit a KrogerFeedback Survey?
Want to contact Customer Support : Kroger Customer Support
Why Does Kroger Want Your Opinion?
Kroger uses the feedback system to monitor everything from:
Store cleanliness
Staff friendliness
Product availability
Checkout speed
Overall shopping satisfaction
By gathering this data directly from customers, Kroger can spot patterns, fix recurring issues, and improve overall service. But more importantly for you—the shopper—this process also helps Kroger personalize your experience and bring better deals straight to your cart.
5 Ways Your Feedback Can Lead to Better Deals
Let’s break it down. Here's how taking the KrogerFeedback survey can lead to actual savings:
1. Earn Fuel Points That Translate to Real Dollars
Every time you complete the survey (with a valid receipt), you often receive 50 bonus Fuel Points. These points can be redeemed at Kroger Fuel Centers, where every 100 points equals $0.10 off per gallon—up to $1 per gallon in savings.
Example: Complete just two surveys a month, and you’ve already unlocked an extra $0.10 per gallon—saving you several dollars per fill-up.
2. Get Noticed as an Engaged Shopper
While you may not realize it, regular participation in the KrogerFeedback program builds a profile around your engagement. Engaged customers often receive:
Exclusive personalized digital coupons
Early access to promotions
Tailored product suggestions based on shopping history and preferences
When you prove that you're invested in your experience, Kroger takes notice—and often rewards that loyalty.
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3. Spotlight Common Issues and Get Offers to Make It Right
If your feedback highlights a negative experience (e.g., long checkout lines, missing items), managers are alerted. In some cases, shoppers report receiving:
Apology coupons
Store credits
Discount codes
While not guaranteed, this kind of direct engagement increases when your concerns are respectfully communicated in the survey.
4. Shape Future Promotions Based on Customer Voice
Believe it or not, your input helps shape what deals appear in the weekly ad or what products go on promotion. Kroger looks at customer responses to evaluate:
Which items need better pricing
What products are in high demand
Which services (like curbside pickup) need improvement
This means your feedback can help bring the deals you care about into the spotlight—sometimes even lowering prices on your favorite items.
5. Better Service = Better Shopping = More Opportunities to Save
When stores improve based on your feedback—cleaner aisles, quicker checkouts, well-stocked shelves—your entire shopping experience improves, reducing wasted time or impulse spending. You’re more likely to spot discounts, use coupons effectively, and spend smarter.
Tips to Maximize Your Survey Benefits
Want to make the most of your Kroger feedback participation? Follow these tips:
Keep receipts from every Kroger trip (the survey code is time-sensitive).
Be specific in your feedback. Mention employees, products, or experiences.
Use your Fuel Points before expiration—they reset monthly.
Log in using your Kroger Plus Card account to ensure personalized offers align with your feedback.
Final Thoughts: Your Voice = Your Value
Most shoppers think of feedback as a one-way street—but at Kroger, it’s a mutual relationship. You speak up, they listen—and often reward you for it. Whether it’s saving at the gas pump, getting better offers, or shaping your store’s services, sharing your opinion through the KrogerFeedback survey is a small act with big returns.
So next time you shop at Kroger, don’t crumple that receipt—turn it into a savings tool.
Author – Megan Carver
Megan Carver is a senior content writer at KrogerComFeedbacks.com, where she specializes in customer satisfaction systems, digital feedback platforms, and retail user experience. She holds a Bachelor of Arts in English Literature from the University of Kentucky, Lexington, and has contributed content to multiple consumer-facing platforms in the grocery and retail sectors. Megan is known for simplifying complex survey processes and helping readers confidently navigate www.kroger.com/feedback for rewards like Kroger Fuel Points and sweepstakes entries.
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