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Is KrogerFeedback.com Safe to Use? Here’s What You Need to Know


It’s completely valid to question the safety of feedback sites—especially ones that offer rewards like 50 Fuel Points,” says Megan Carver, senior content writer at KrogerComFeedbacks.com. “But www.krogerfeedback.com is a legitimate, Kroger-operated platform designed to collect real customer input securely.
Krogerfeedback save to use


How Sharing Your Opinion Can Get You Better Deals at Kroger 

I Took the KrogerFeedback Survey Every Week for a Month—Here’s What Changed 

In this article, we break down the facts to help you determine if KrogerFeedback.com is safe, secure, and worth your time.

What Is KrogerFeedback.com?

KrogerFeedback.com is the official customer feedback portal for the Kroger Co., one of America’s largest grocery chains. The company uses this platform to collect reviews, suggestions, and satisfaction scores from shoppers across its many store brands, including:

  • Ralphs

  • Fry’s Food Stores

  • King Soopers

  • Fred Meyer

  • Harris Teeter

  • Smith’s

Each time you shop, you receive a receipt with a survey invitation, including a unique entry ID and a chance to win Fuel Points or sweepstakes prizes like $5,000 cash.

Need help accessing your Kroger paycheck info? This quick guide on How to Check Kroger Paystub: Online, Direct Deposit, and After Quitting shows you exactly where to look.

Is the Website Legit and Secure?

Yes, KrogerFeedback.com is 100% legitimate and operated by Service Management Group (SMG), a well-known market research company specializing in customer satisfaction surveys.

Here’s how you can tell it’s safe:

1. HTTPS Encryption

The website uses HTTPS (not just HTTP), which means your connection to the site is encrypted. This helps protect your data while it’s being submitted.

2. Trusted Operator

The platform is powered by SMG, the same provider used by brands like Walmart, Subway, and McDonald’s for similar feedback programs. This adds a layer of trust and credibility.

3. Official Kroger Branding

You’ll notice the survey portal uses Kroger’s logo, colors, and brand tone, clearly indicating that it’s an official Kroger initiative—not a phishing site.

4. No Sensitive Info Required

You are never asked for credit card numbers, Social Security details, or passwords. At most, you’ll be asked for:

  • Receipt details (entry ID, date/time of visit)

  • Survey answers (ratings, comments)

  • Optional contact info (email/phone) if you wish to enter the sweepstakes

Common Myths & Misconceptions

There are a few misconceptions floating around online, so let’s clear them up:

❌ “It’s a scam to steal your data.”

Wrong. KrogerFeedback doesn’t collect sensitive personal information. The only time you're asked for optional contact info is to enter the sweepstakes, and even then, it’s protected under Kroger’s privacy policy.

❌ “It’s not really Kroger asking—someone else runs it.”

Not exactly. While Service Management Group (SMG) hosts the survey, it’s done on behalf of Kroger, under a business agreement. This is standard practice for large brands that outsource their customer insights to third-party firms.

Is It Safe to Enter the Sweepstakes?

Yes, the sweepstakes is real and conducted legally. According to the official rules:

  • Winners are chosen randomly

  • No purchase is required to enter

  • You can enter online via the survey or by mail

  • Your entry information is kept confidential and only used for winner selection and notification

Tip: Always check that you’re on the secure domain: https://www.krogerfeedback.com

How to Stay Extra Safe While Using the Survey

Even though the site is safe, here are some general online hygiene tips you should follow when taking any feedback survey:

  1. Avoid using public Wi-Fi when submitting forms with your email or phone number.

  2. Don’t click on unofficial links claiming to be KrogerFeedback. Always type the URL directly or access it from your receipt.

  3. Ignore impersonators — If you receive a call or email claiming you won, verify it by checking Kroger’s official sweepstakes page or by calling customer service.

  4. Never pay to claim a prize. Real sweepstakes winners will never be asked to send money.

Final Thoughts: Yes, KrogerFeedback.com Is Safe

If you’ve been hesitant to complete the KrogerFeedback survey, rest assured: it’s a secure, trusted, and legitimate portal. Kroger uses it to genuinely collect customer feedback and improve the shopping experience. Plus, the added perks—like sweepstakes entries and Fuel Points—make it worth your time.

By spending just a few minutes sharing your honest opinion, you’re not only helping Kroger improve its service, but also putting yourself in the running for real rewards—with zero risk involved.

So, next time you shop, hold onto that receipt and visit KrogerFeedback.com with confidence. It’s a safe click that could save you money—and make your voice heard.


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